Hola otra vez queridos amigos. Hoy, conoceremos mucho más sobre un icono americano, unos típicos almacenes americanos, "MACY'S" en la ciudad de Nueva York. Veremos su historia desde el principio hasta nuestros días. ¡Yo que vosotros, no me perdería esta publicación!
Macy's is being renovated nowadays. It's the famous New York department store and the project will cost about $ 400 million and should be completed in 2015.
However, tourists and shoppers mustn't be worried! Macy's will stay open because the work is being done on a rotational basis, one floor at a time. When the project is complete, Macy's will have an entire floor's shoe department, with over 300,000 pairs in an area that will cover 39,000 square feet! (3,600 square metres)
The renovation project's plans also include new bars and restaurants, which will help Macy's become a meeting point, and not just a place to go shopping.
New Yorkers have shopped at Macy's in Herald Square for 110 years. The Macy's story is even older than that! The original Macy's, a retail dry goods store for local workers, was opened in Haverhill, Massachusetts by ROWLAND HUSSEY MACY in 1851. It wasn't a success and for this reason Macy tried his luck in New York. He opened "R.H. Macy Dry Goods" on Sixth Avenue between 13th and 14th streets. On the Company's first day of business, October 28th, 1858, it took only $11.08.
Before that, Rowland Hussey Macy worked on board a Nantucket whaling ship, The Emily Morgan and, like most sailors, he had a tatoo. His was the shape of a star and that is why there is a star in the Macy's logo.
Even if the shop took a few dollars on its first day of business, Macy's did well and a few years later it moved to 18th Street on Broadway, en elite shopping district known as "Ladies Mile".
Macy's stayed there for another 40 years, before moving uptown to Herald Square (at 34th street) in 1902. In those days this was a long way north of the New York retail area and the store had to operate a special steam wagonette to take customers there.
**A SYMBOL
Macy's department store in Herald Square is a New York institution: its Thanksgiving Day parade and 4th of July fireworks are major events.
TRaditionally, Macy's was the world's largest department store, although it lost that title in 2009 when the SHINSEGAE COMPANY opened new premises (locales) in South Korea. But New Yorkers still love Macy's!
If you are from New York, as a child, surely your parents remember Macy's as a place to go. It is the place to shop. The building is like a museum, being America's largest department store, with its wooden escalators (escaleras mecánicas de madera) still today. Macy's has Santa, the one and only Santa! and people always remember its holiday windows and its iconic flowe show! Macy's is a family store!
**NEW CUSTOMERS
The economy has been shaky since the crash of 2008 and this has much affected Macy's too.
But at the same time, Macy's is now very promotional, it is known for its "one-day sales", the international and domestic saving pass (bonos descuento) for travelers and much more!
The UK and some of the European markets spend less right now than in the past but the business is growing from the Brazilians and the Chinese.
Anyway, Macy's has become one of the most famous department store in the world! It's a chain of shops with more than 800 locations (locales) in USA though Herald Square is considered the flagship store (la tienda insignia)
It's a tourist attraction like the Empire State Building or Times Square.
It's a fact that tourism has helped Macy's to survive the economical crisis!
The company research shows that the average customer spends $100 during a travel!
You can find at Macy's everything! From jeans and underwear until towels or bedspred! You can find low prices but brands (marcas) too!
Macy's has become a New York symbol like Harrods in London!
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INFORMATION FROM: Speak Up magazine.
If you are planning a travel to New York, visit Macy's, it will be a very pleasant experience!
HAVE A NICE DAY!!!!
