KEEP CALM AND CARRY ON. A GREAT SLOGAN. / Mantened la calma y sigamos adelante. ¡Un slogan genial!

Hi my dear friends. Have you ever seen the slogan "Keep calm and carry on"? Surely! So, today we're going to look at its origins! Do you think it's a current slogan? I hope you'll find this information interesting and curious!

Hola mis queridos amigos. ¿Habéis visto alguna vez el slogan o frase "Mantened la calma y sigamos adelante"? ¡Seguro que sí! Hoy vamos a ver sus orígenes. ¿Pensáis que es un slogan actual? Espero que  esta información os parezca interesante y curiosa.




Info: Speak Up magazine.
Photos: standard.co.uk / notonthehigheststreet.com/stashtea.com

**"Keep Calm and Carry On", a slogan dating back to the Second World War, is these days applied to merchandise including T-shirts, chocolate, deckchairs and mugs.


THE GHOST OF A POSTER   AND  A GOOD ADVICE

If you have been to Britain, you may have seen a red poster that says "KEEP CALM AND CARRY ON". This message was typical of the nation's spirit during the Second World War. In actual fact, the poster was created in 1939 by the Ministry of Information and 2.5 million copies were printed. But the really strange thing is that the poster was never distributed. It was completely forgotten about until the year 2000, when a copy was found in a second-hand bookshop in Northumberland!

A BUSINESS OPPORTUNITY

It was now out of copyright and so the bookshop's owner made copies and started selling them. It was a success and in 2007 another entrepreneur, a former TV producer named Mark Coop, set up a rival company called keepcalmandcarryon.com which sells posters, T-shirts, mugs and other forms of merchandise.

But why has this forgotten war slogan become so popular? Mark Coop says that it's become so popular because it's such a fantastic message that is applicable to so many different situations, for instance: at work, in exams, at home, etc. "KEEP CALM AND CARRY ON" covers a lot ot areas, it's definitely a good message!!!

THE PERFECT MESSAGE

It's a fact that the sales have improved during the recent economic crisis because there's always some situation associated with the slogan. A lot of people associated it with the terrorist risk that we were facing, the recession, health problems and different bad situations in general.

Moreover, the simplicity of the message is its success.  The greatest thing of "Keep calm and carry on" is that it's so simple and straight to the point. Just five very simple words that reassure and get a message across!  It is like the old saying: "Less is more" because you don't really need say any more than that, or any long-winded message; straight to the point, keep it simple!

So, KEEP CALM AND CARRY ON everbody!  Everything has a solution!

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VOCABULARY OF THE TEXT

-TO CARRY ON: seguir adelante.
-OUT OF: libre de.
-ENTREPRENEUR: empresario.
-TO SET UP: montar, iniciar.
-MUG: taza.
-TO IMPROVE: mejorar.
-STRAIGHT TO THE POINT: directo al grano.
-LONG-WINDED: extenso.


SEE YOU MY FRIENDS!!!