THE LEGO EMPIRE / EL IMPERIO "LEGO"

Hi my dear friends, I'm here again  to speak about "Lego", the Lego empire and Lego bricks.  A lot of people are fond of these little bricks and constructions, so let's know more about them!


Hola mis queridos amigos, aquí estoy otra vez  para hablar de "Lego", del Imperio de Lego y de las piezas de lego.  Mucha gente es aficionada a estas pequeñas piezas y construcciones así que ¡sepamos más sobre ellas!

THE LEGO EMPIRE  /  BUILDING A BRAND

Information from:  Speak Up magazine.


The simple ideas are often the most successful.  Take one Lego brick and then another and another.  Build a house. Take it apart.  Then build a car. Or an airplane. Or a robot. The possibilities are endless! Lego has been one of the most popular toys since it was invented more than 50 years ago. And it's been revived in recent years.  According to the analysts Brand Finance, it is now the world's most powerful brand. This year it replaced Ferrari at the top of the list.

PLAYWELL

A carpenter called Ole Kirk Christiansen started making wooden toys in Billund, Denmark in the 1930s.  He called his new company "LEGO", the name comes from the Danish phrase "leg godt", meaning "play well".  Later, Christiansen made plastic toys. And in 1949, he invented the first version of Lego. Since then, the Lego Group has produced around 560 billion Lego pieces, including minifigures and accessories.  It produces Lego sets with a variety of themes. These include cities, space, robots, pirates, trains, castles and dinosaurs. It also has special sets for babies  and older children. One of the largest Lego sets ever commercially produces is fo the Star Wars Millenium Falcon spacecraft. It has more than 5,000 pieces.

AN EMPIRE

The Lego Group also produces board games, video games, books and films.  It has six amusement parks, eight Legoland Discovery Centres and 90 shops around the world. In 2014, Warner Bros released "The Lego Movie", about a Lego minifigure who has to save the universe.  The movie was an enormous success and a sequel is planned for 2018.

TALLEST AND BIGGEST

In June 2015, people in Italy broke a world record.  They built the tallest Lego structure ever -a tower 35 metres tall- using more than half a million bricks.  About 18,000 people built the tower in five days, and 50,000 spectators saw it. The biggest Lego model ever was of a Star Wars X-Wing craft.  It was made from more than five million bricks in New York in 2013.

The biggest Lego model ship is a replica of the magnificent ocean liner the Queen Mary.  It is around eight metres long and has more than 250,000 bricks. This summer, it was transported to the real Queen Mary in Long Beach, California and is there indefinitely.  So go to see it if you can, or get your own Lego bricks and start building. The sky is the limit!!!

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VOCABULARY

-TO TAKE APART: desmontar.
-ENDLESS: infinito.
-TO REVIVE: recuperar.
-BRAND: marca.
-SET: juego.
-SPACECRAFT: nave espacial.
-BOARD GAME: juego de mesa.
-AMUSEMENT PARK: parque de atracciones.
-TO RELEASE: lanzar, distribuir.,
-OCEAN LINER: transatlántico.

**ARE YOU FOND OF LEGO CONSTRUCTIONS???


HAVE A NICE DAY!!!

SEE YOU!!!