Hi my dear friends. Do you like beer? Have you ever tried Guinness? Today we are going to read about GUINNESS because of its more than 250 years of history! I hope you'll like it! The reading and the beer!!
Hola mis queridos amigos. ¿Os gusta la cerveza? ¿Habéis probado alguna vez la Guinness? Hoy vamos a leer sobre GUINNESS por sus más de 250 años de historia! ¡Espero que os guste! ¡La lectura y la cerveza!
The colourful toucan became one of the Guinness's most famous advertising symbols, helping to make the brand instantly recognisable around the world.
Info: Speak Up magazine
Photos: Ask.about.Ireland.ie / Expedia.es / Guinness.Storehouse / Minube / Dublin.city.pass / get.your.guide / wikipedia
THE TASTE OF IRELAND - GUINNESS!
Go into an Irish pub anywhere in the world and you'll almost certainly see the bartender pouring a pint of the Irish dry stout Guinness. Founded by Arthur Guinness in 1759, Guinness has evolved into an iconic brand and global symbol of Irish identity. It is now experiencing an international boom, driven by strategic rebranding, viral social media trends, and the international popularity of the Netflix series "House of Guinness".
PINT WITH VIEWS
Guinness is made from just four simple ingredients: water, barley, hops and yeast. It was first brewed at St. James's Gate Brewery in Dublin, an historic site that is still a functioning brewery today. The brewery is also home to the Guinness Storehouse, Ireland's most-visited tourist attraction, with over 1.5 million visitors a year. The Storehouse celebrated its 25th anniversary last year and, since opening in 2000, has welomed more than twenty-eight million visitors from around the world. Here, visitors can explore the brand's history through a seven-storey immersive experience, before heading to the Gravity Bar on the top floor which boasts 360º views of the city.
THE BRAND
Today, the Guinness brand is owned by Diageo, the British multinational beverage company behind a wide portfolio of global spirits and beer brands.
POURING METHOD
In 1759, Arthur Guinness signed the now-legendary nine-thousand-year lease on a disused brewery at St. James's Gate, a bold decision that still defines the brand. That same blend of patience and care survives today in the ritual of the pint itself, most famously in the two-part pour, consisting of a first pour up to the logo of the harp in the glass, then a pause of exactly 119.5 seconds to let it settle, and a final top-up.
VISITOR EXPERIENCES
For generations, Guinness has been inseparable from Dublin and from Irish social life. It's been part of celebrations, especially present in music, sport and everyday events, and one of the first associations many visitors make with the country. In recent years, however, the brand has transformed its image to become a Gen Z status symbol, attracting celebrity endorsements from the likes of Kim Kardashian and Olivia Rodrigo. It has repositioned itself for a younger audience with the global rollout of Guinness 0.0 now the world's most popular non-alcoholic stout, and new flagship spaces such as the Open Gate Brewery in Covent Garden, a 73 million pounds facility with a microbrewery, restaurant, and immersive visitor experiences. It has recently announced a €100 million investment in St. James's Gate Brewery to accelerate the site to net-zero carbon emissions by 2030. All of this while also staying true to its origins.
THE GUINNESS HARP
The Guinness harp is one of the most recognisable logos in the world. It is also closely linked to Ireland's own national symbol, although, Guinness registered the harp as a trademark before it was adopted by the Irish state.
Few brands are so closely tied to national identity. Born in Dublin, Guinness has become one of the most recognisable symbols of Ireland. It is a familiar presence that, wherever it is found, carries with it a sense of place and belonging, which is carefully preserved in the Guinness Archive, one of the largest commercial archives in the world.
GLOSSARY
TO POUR: escanciar / STOUT: cerveza negra / BARLEY: cebada / HOPS: lúpulo / YEAST: levadura / TO BREW: elaborar cerveza / TO BOAST: disponer de / SPIRITS: licores / BOLD: audaz / BLEND: mezcla / TOP-UP: rellenado final / ENDORSEMENT: respaldo / ROLLOUT:lanzamiento / FLAGSHIP: buque insignia, emblemático / FACILITY: instalación / TRADEMARK: marca registrada /



















































